By April 25, 2012 2 Comments Read More →

Mismatched Headlines and Banners

Sometimes auto-generated headlines and images for Banner Ads are complete mismatches. Here is one I came across this morning from iStock.

“Over 9 million images that are beautiful, affordable and…” filled with fire, destruction and the end of humanity! But…hey they are beautiful! (not to mention they are SAFE to download! What a relief.)

Here is another one I found last year. This still makes me laugh:

Along with the Amber alert for a “baby stolen from a crib” was shown an ad for Cribs. God knows if your baby goes missing the first thing you’re going to do is replace the crib! I mean, hell man that last crib was jinxed!!

But the real payoff for this mismatch is the headline for the Banner Ad: “Sieze Todays’ Top Bargains!” now that’s just funny…or not.

 

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  • http://www.peacoatsuk.co.uk/ Andy Floss

    They make pretty hilarious sentences that often entertains me. I don’t recommend ever employing these automated banners because of those instances. Just have more effort and do it manually.

  • scotteallen

    Andy, I agree it’s more work. But I wonder if perhaps the mismatches lend to an opportunity to get your message out there in a “viral” way…even if it’s slightly jacked? It’s like that statement that goes something like… I don’t care what they say about me, as long as they spell my name right. I guess what got my attention with this was that it showed me just how powerful Cookies have become… Site A knew what I searched for, when I was logged in, on site B.