marketing

How to Release Software Updates Without Pissing Off Your Customers
By July 21, 2012 0 Comments Read More →

How to Release Software Updates Without Pissing Off Your Customers

You can please some of the people some of the time. But a poorly managed software release pisses everyone off every time. I recently witnessed such a train wreck. The company will remain nameless. Suffice it to say, there is still blood on the tracks. Versioning your software is absolutely necessary. Versioning your website is equally [...]

Posted in: Advice, life hack, marketing
The Folly in Believing an Expensive Website Will Save Your Business
By November 11, 2011 2 Comments Read More →

The Folly in Believing an Expensive Website Will Save Your Business

This is a letter I wrote to a friend of mine earlier this week. Of late he has been under pressure from some Web Development Companies trying to get him to pay them to build a new website. While his need for a new website is definitely there, his need to buy a Cadillac of [...]

Posted in: Advice, marketing
Villains of Stickiness
By February 13, 2010 0 Comments Read More →

Villains of Stickiness

In the book Made To Stick, by Chip Heath and Dan Heath the authors do an excellent job of outlining ways to make concepts “stick.” Here I have transcribed the “villains” of stickiness from the back of the book. This is excellent to keep in mind… VILLAINS OF STICKINESS 1. DON’T BURY THE LEAD – [...]

Posted in: Advice, marketing