Here is a little mental sorbet for you to chew on… (hat tip to CTO, John Harper, for the label ‘mental sorbet’ and the many discussions inspiring this article.) When it comes to selling the future, the statement “beware the naked man who offers you his shirt,” does not apply….
Category: marketing
Advice
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How to Release Software Updates Without Pissing Off Your Customers
You can please some of the people some of the time. But a poorly managed software release pisses everyone off every time. I recently witnessed such a train wreck. The company will remain nameless. Suffice it to say, there is still blood on the tracks. Versioning your software is absolutely necessary….
The Folly in Believing an Expensive Website Will Save Your Business
This is a letter I wrote to a friend of mine earlier this week. Of late he has been under pressure from some Web Development Companies trying to get him to pay them to build a new website. While his need for a new website is definitely there, his need…
Villains of Stickiness
In the book Made To Stick, by Chip Heath and Dan Heath the authors do an excellent job of outlining ways to make concepts “stick.” Here I have transcribed the “villains” of stickiness from the back of the book. This is excellent to keep in mind… VILLAINS OF STICKINESS 1….
